I find that my mind goes in strange directions when starved of stimuli. I was driving from Sydney to central Victoria during the Christmas/New Year break. I was driving alone,…
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I had an interesting discussion the other day with a colleague about the “cost of logos” and it got me thinking about the value of branding and how it is…
Provocative title? Well, I hope so, because that’s what I was aiming for. It’ll make sense eventually, I promise. For now, a little context. I hear many professionals in the…
I’ve been working on a few digital projects recently. Digital is not an area I’ve worked in all that much, but it is an interesting one. It got me pondering,…
I’ve noticed a trend in the ad world lately towards every man and his business jumping on the social media bandwagon. A great many of these businesses have then made…
I spend a lot of time at work immersed in data. Things like metrics, readership, circulation, traffic and so on. Peril of the job. Fact is, our industry is obsessed…
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