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February 2015

AdvertisingCommunicationConsumer PsychologyPerception

The Modelling Effect (or, does sex sell?)

The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service,…
Jake NorrisFebruary 24, 2015
CommunicationConsumer PsychologyTechnology

Perception vs Reality: Speed Cameras

According to the police, speed cameras are a safety device that reduces driving fatalities and…
Jake NorrisFebruary 24, 2015

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