Some caveats before I begin: I fully support Feminism, and consider myself a Feminist. Gender equality is crucial to a better society, and I actively work to challenge gender roles and…
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Picture this: Firstly, you hate skittles. Like, really despise them. Sorry, Mars Inc, but some people do, and my reasoning will become clear in a moment. You have a bowl of what…
There are many things that can derail a purchase and lose a customer. Bad advertising, a poor website, too many steps on the path-to-purchase, and so on. However, once they’re in…
I had an interesting discussion the other day with a colleague about the “cost of logos” and it got me thinking about the value of branding and how it is…
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