CommunicationConsumer PsychologyUser Experience Why you should always prioritise the customer’s experience over revenue When it comes to running a small business, predictable revenue really matters. Maximising the ways…Jake NorrisNovember 9, 2015
AdvertisingCommunicationConsumer PsychologyPerception The Modelling Effect (or, does sex sell?) The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service,…Jake NorrisFebruary 24, 2015
CommunicationConsumer PsychologyTechnology Perception vs Reality: Speed Cameras According to the police, speed cameras are a safety device that reduces driving fatalities and…Jake NorrisFebruary 24, 2015
CommunicationMusingsPerception The Language-Intellect correlation Since moving into the international media business, I have worked with a great deal of bi-lingual…Jake NorrisNovember 1, 2014
AdvertisingBrandingCommunicationCreative The M&M/Skittles equivalency: standing out from the crowd in advertising Picture this: Firstly, you hate skittles. Like, really despise them. Sorry, Mars Inc, but some people…Jake NorrisOctober 30, 2014
BrandingCommunicationConsumer PsychologyMusings The Lost Customer: Minimum EFTPOS transactions There are many things that can derail a purchase and lose a customer. Bad advertising, a…Jake NorrisOctober 28, 2014
Communication The art of the debate Arguing is a good thing. You disagree? Fantastic. Had to get that joke out of…Jake NorrisMay 20, 2014
CommunicationGeneral InterestMusingsSocial Here’s what you’re doing wrong… Opinions. Everyone's got 'em. Yet most of us don't want to hear anyone elses. It's…Jake NorrisApril 9, 2013
AdvertisingCommunicationDataDigital Digital? It’s just another way to talk I've been working on a few digital projects recently. Digital is not an area I've…Jake NorrisMarch 4, 2013
AdvertisingCommunicationDataSocial (Anti) Social Media: Just say no! I've noticed a trend in the ad world lately towards every man and his business…Jake NorrisMarch 4, 2013
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