When it comes to running a small business, predictable revenue really matters. Maximising the ways you can make money seems like good business, and it often is. However, it often…
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Some caveats before I begin: I fully support Feminism, and consider myself a Feminist. Gender equality is crucial to a better society, and I actively work to challenge gender roles and…
The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service, retail availability, price and so on. There is one archaic form of marketing that persists, even in…
According to the police, speed cameras are a safety device that reduces driving fatalities and keeps ‘hoons’ from going too fast. This claim is based on a few assumptions: Drivers…
Since moving into the international media business, I have worked with a great deal of bi-lingual and multi-lingual people. I’ve noticed something rather interesting. A person’s ability to speak your language affects…
Picture this: Firstly, you hate skittles. Like, really despise them. Sorry, Mars Inc, but some people do, and my reasoning will become clear in a moment. You have a bowl of what…
There are many things that can derail a purchase and lose a customer. Bad advertising, a poor website, too many steps on the path-to-purchase, and so on. However, once they’re in…
Arguing is a good thing. You disagree? Fantastic. Had to get that joke out of the way. It would have plagued me for this whole post. Moving on. Debate is…
Opinions. Everyone’s got ’em. Yet most of us don’t want to hear anyone elses. It’s a strange phenomenon, and I wanted to explore it. Thanks to my personal nature and career choice,…
I’ve been working on a few digital projects recently. Digital is not an area I’ve worked in all that much, but it is an interesting one. It got me pondering,…
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