When it comes to running a small business, predictable revenue really matters. Maximising the ways you can make money seems like good business, and it often is. However, it often…
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What is more important? An experience, or the memory of an experience? It sounds like a nonsensical question, but the answer has far-reaching and incredible implications in a range of fields. Daniel Kahneman,…
The world has problems. Extreme poverty, famine, violence and human rights abuses abound in large and small ways, all around the globe. Global warming is becoming a real and present issue. We…
This is the third chapter in The Lost Customer, a series focused on the small but crucial mistakes made by businesses that ultimately cost them customers. The first two in the series…
Some caveats before I begin: I fully support Feminism, and consider myself a Feminist. Gender equality is crucial to a better society, and I actively work to challenge gender roles and…
The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service, retail availability, price and so on. There is one archaic form of marketing that persists, even in…
According to the police, speed cameras are a safety device that reduces driving fatalities and keeps ‘hoons’ from going too fast. This claim is based on a few assumptions: Drivers…
This is the second chapter in The Lost Customer, a series focused on the small but crucial mistakes made by businesses that ultimately cost them customers. The first in the series was on minimum…
There are many things that can derail a purchase and lose a customer. Bad advertising, a poor website, too many steps on the path-to-purchase, and so on. However, once they’re in…
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