When it comes to running a small business, predictable revenue really matters. Maximising the ways…
Jake NorrisNovember 9, 2015
The world has problems. Extreme poverty, famine, violence and human rights abuses abound in large and…
Jake NorrisAugust 5, 2015
This is the third chapter in The Lost Customer, a series focused on the small but…
Jake NorrisJuly 28, 2015
Some caveats before I begin: I fully support Feminism, and consider myself a Feminist. Gender equality…
Jake NorrisJune 22, 2015
The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service,…
Jake NorrisFebruary 24, 2015
According to the police, speed cameras are a safety device that reduces driving fatalities and…
Jake NorrisFebruary 24, 2015
This is the second chapter in The Lost Customer, a series focused on the small but crucial…
Jake NorrisNovember 11, 2014
There are many things that can derail a purchase and lose a customer. Bad advertising, a…
Jake NorrisOctober 28, 2014
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