CommunicationConsumer PsychologyUser Experience Why you should always prioritise the customer’s experience over revenue When it comes to running a small business, predictable revenue really matters. Maximising the ways…Jake NorrisNovember 9, 2015
Consumer PsychologyDesignPerceptionUser Experience The user experience and Kahneman’s remembering self What is more important? An experience, or the memory of an experience? It sounds like a nonsensical question,…Jake NorrisNovember 5, 2015
Consumer PsychologyCreativeIdeasMarketingPerceptionSocial Change by increments: the importance of small executions over big ideas The world has problems. Extreme poverty, famine, violence and human rights abuses abound in large and…Jake NorrisAugust 5, 2015
Consumer PsychologyMarketingMusingsPerception The Lost Customer: Pay to pee This is the third chapter in The Lost Customer, a series focused on the small but…Jake NorrisJuly 28, 2015
AdvertisingCommunicationConsumer PsychologyPerception The Modelling Effect (or, does sex sell?) The perception of a brand is affected by numerous factors. Advertising, PR exposure, customer service,…Jake NorrisFebruary 24, 2015
CommunicationConsumer PsychologyTechnology Perception vs Reality: Speed Cameras According to the police, speed cameras are a safety device that reduces driving fatalities and…Jake NorrisFebruary 24, 2015
Consumer PsychologyPerceptionTechnology The Lost Customer: The true cost of ‘from’ This is the second chapter in The Lost Customer, a series focused on the small but crucial…Jake NorrisNovember 11, 2014
BrandingCommunicationConsumer PsychologyMusings The Lost Customer: Minimum EFTPOS transactions There are many things that can derail a purchase and lose a customer. Bad advertising, a…Jake NorrisOctober 28, 2014
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