What is more important? An experience, or the memory of an experience? It sounds like a nonsensical question, but the answer has far-reaching and incredible implications in a range of fields. Daniel Kahneman,…
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Being a designer has many pros and cons. Some of the pros; we get to be creative, wear jeans to work, surfing photo blogs is ‘research’ and so on. The…
I had an interesting discussion the other day with a colleague about the “cost of logos” and it got me thinking about the value of branding and how it is…
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