Individual challenge videos

Conceptualised to simulate the experience of a refugee through their phone. The video was a simulation of the phone interface, and the audio was a soundscape of what a refugee would hear.

Interactive Display - Awareness phase

Given the teenage target market’s skepticism of banner advertising, we used an interactive ‘quiz’ approach to drive engagement.

Awareness

Consideration

Conversion

Retargeting

Animated Display - Conversion phase

As the weekend event approached, we switched to a harder hitting animated approach, leveraging ‘FOMO’ as the key messaging.

Conversion

Retargeting