Conceptualised to simulate the experience of a refugee through their phone. The video was a simulation of the phone interface, and the audio was a soundscape of what a refugee would hear.
Individual challenge videos
Interactive Display - Awareness phase
Given the teenage target market’s skepticism of banner advertising, we used an interactive ‘quiz’ approach to drive engagement.
Animated Display - Conversion phase
As the weekend event approached, we switched to a harder hitting animated approach, leveraging ‘FOMO’ as the key messaging.