Picture this: Firstly, you hate skittles. Like, really despise them. Sorry, Mars Inc, but some people do, and my reasoning will become clear in a moment. You have a bowl of what…
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There are many things that can derail a purchase and lose a customer. Bad advertising, a poor website, too many steps on the path-to-purchase, and so on. However, once they’re in…
Physical exercise is great. Helps you stay fit and healthy, reduces stress and so on. No one needs to be sold on the clear benefits. But, what about mental exercise?…
The art and practice of fighting can be both positive and negative, often simultaneously. It’s the opinion of some people that fighting, in all its forms, is awful, uncivilized and…
Being a designer has many pros and cons. Some of the pros; we get to be creative, wear jeans to work, surfing photo blogs is ‘research’ and so on. The…
Award school is a 12 week, once-a-year, highly competitive course on how to have ideas. It is two nights a week. One is a lecture, the other is a hands-on…
Arguing is a good thing. You disagree? Fantastic. Had to get that joke out of the way. It would have plagued me for this whole post. Moving on. Debate is…
Opinions. Everyone’s got ’em. Yet most of us don’t want to hear anyone elses. It’s a strange phenomenon, and I wanted to explore it. Thanks to my personal nature and career choice,…
I find that my mind goes in strange directions when starved of stimuli. I was driving from Sydney to central Victoria during the Christmas/New Year break. I was driving alone,…
I had an interesting discussion the other day with a colleague about the “cost of logos” and it got me thinking about the value of branding and how it is…
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